Small Business Website Design - Easy Tips For A Perfect Business Site

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If you're already marketing your business online using a business website, that's nice. If you are just now planning a small business website design, here are some simple (and free) tips to keep in mind that can make your business website a lead gathering machine, and a real asset for your business.

Even if you have just appointed a website design provider, it is now time to give them the guide they need to create you a great website that will work for a living. If you already have a business website that isn't providing to you leads and contacts each day, there is definitely hope. If you take the steps required to turn your current website around, I can guarantee you that it will become a perfect addition to your marketing efforts.

K.I.S.S - Keep It Simple, Stupid!

Avoid fancy graphics, animations, wild colors and anything else that distracts from your core business. Study after study has revealed that what some website designers regard "beautiful" are just an excuse for the viewer to click away and visit a competitor's site. Don't annoy your visitors.

Provide Relevant and Timely Information

Remember, your visitors look to you to solve a problem. They want information from you before they will spend any money with you. If your site has the information they are looking for (and not just products or services for sale), the possibilities get much better that they will turn from viewers into customers and clients who purchase what you have to offer. This is a part of small business website design.

Get Their Email Addresses

It's a common fact that the money is in the list! Although a visitor doesn't buy on the initial visit to your website, if you can get their email address you can keep your business in front of them for months to come by sending brief, relevant and timely emails letting them know about your specials, sales, etc.

Put Your Best Stuff "Above The Fold"

This term originated from the newspaper industry. "Above the fold" denotes what you notice when you first pick up a newspaper - without unfolding it. The same is true for your business website - what first shows up on the screen after a visitor opens your website.

Basic information like a business name, what goods and services you provide, your store location, time of operation and a phone number are all essential bits of information which MUST appear above the fold.

If your clients have to search for basic details about you and your stuff, chances are good they'll leave quickly.

Put these great tips to work and you will have a small business website design that will work for you!

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